14 March 2026
Budget Airlines vs Full-Service for Iceland: What It Actually Costs
Budget Airlines vs Full-Service for Iceland: What It Actually Costs
Flying to Iceland presents travellers with a stark choice between low-cost carriers and traditional full-service airlines. While the allure of £89 flights from London to Reykjavík seems irresistible, the reality of budget airline travel to Iceland often tells a different financial story. Understanding the true cost comparison requires looking beyond headline fares to examine the complete journey experience and hidden expenses.
The Budget Airline Proposition
Budget carriers dominating Iceland routes include easyJet, Wizz Air, and PLAY (Iceland's own low-cost airline). These airlines market base fares starting from £49-89 from London, €65-120 from major European cities, and $199-299 from North American hubs during promotional periods.
However, these advertised prices represent bare-bones fares with significant restrictions. The base ticket typically includes only a personal item (40×20×25cm), a standard economy seat with minimal legroom (28-30 inches), and basic customer service. Everything beyond this attracts additional charges that can double or triple the initial fare.
Hidden Costs That Add Up
Checked baggage represents the largest supplementary expense. Budget airlines charge £25-45 each way for a 20kg checked bag, with fees rising to £55-75 for 25kg. Carry-on bags beyond the personal item cost £15-35 each direction. For a typical week-long Iceland trip requiring winter clothing, these baggage fees alone add £50-120 to your journey cost.
Seat selection carries premium charges ranging from £8 for middle rows to £35 for extra-legroom seats. Priority boarding costs £12-25, while onboard refreshments command airport-level prices: £4.50 for coffee, £8-12 for basic meals.
Flight changes prove particularly expensive, often costing £50-150 plus fare differences, while cancellations typically offer vouchers rather than refunds. Travel insurance becomes essential given these restrictive terms.
Full-Service Airlines: The Traditional Approach
Icelandair, British Airways, Virgin Atlantic, and Lufthansa operate comprehensive services to Keflavík International Airport. Published fares appear higher initially—£180-350 from London, €220-450 from European capitals, and $350-650 from North America—but include substantially more value.
Full-service tickets encompass checked baggage allowances (typically 23kg), seat selection, onboard meals and beverages, entertainment systems, and flexible rebooking policies. Customer service operates through dedicated phone lines with human agents rather than chatbots.
What's Actually Included
Standard economy fares include one checked bag weighing up to 23kg, expandable to 32kg on many carriers. Seats offer 31-34 inches of legroom compared to budget airlines' cramped configurations. Complimentary meals, alcoholic beverages, and extensive entertainment libraries come standard on long-haul routes.
Crucially, full-service airlines provide operational reliability. They maintain spare aircraft, rebook passengers on partner airlines during disruptions, and offer compensation under EU261 regulations. This reliability proves particularly valuable given Iceland's unpredictable weather patterns that frequently cause delays and cancellations.
Real-World Cost Comparison
Consider a London-Reykjavík return journey for two passengers requiring checked luggage and reasonable comfort:
**Budget airline total:**
- Base fares: 2 × £89 = £178
- Checked bags: 2 × £60 = £120
- Seat selection: 2 × £24 = £48
- Priority boarding: 2 × £20 = £40
- **Total: £386**
**Full-service airline:**
- Standard economy fares: 2 × £240 = £480
- Includes: baggage, seats, meals, flexibility
- **Total: £480**
The actual price difference narrows to £94—just £47 per person—while the service quality gap remains substantial.
Route-Specific Considerations
From the UK
easyJet operates year-round from London Gatwick, Manchester, and Edinburgh to Keflavík, with summer services from Bristol and Belfast. PLAY connects London Stansted seasonally. Full-service options include Icelandair from London Heathrow and Manchester, plus British Airways from Heathrow.
Budget carriers often use secondary airports (Stansted vs Heathrow), adding ground transport costs and journey time. Stansted Express to central London costs £19-37, while Heathrow connects directly via Tube for £5.50.
European Connections
PLAY and Wizz Air serve major European cities including Berlin, Copenhagen, and Paris, competing against Icelandair's extensive European network. Scandinavian routes particularly favour budget carriers due to shorter flight times reducing comfort concerns.
Transatlantic Routes
PLAY offers connecting flights via Reykjavík between North America and Europe, marketing itself as a low-cost alternative to direct flights. However, connection times in Keflavík often stretch to 3-8 hours, and separate ticket bookings mean no protection if initial flights delay.
When Budget Makes Sense
Budget airlines excel for specific traveller profiles: those packing ultralight (personal item only), booking far in advance, and accepting reduced flexibility. Weekend city breaks to Reykjavík work well with budget carriers, particularly if you're comfortable with basic service levels.
Young, adaptable travellers often find budget restrictions manageable, especially when destination accommodation includes breakfast and the flight represents a small portion of total trip costs.
When Full-Service Delivers Value
Extended Iceland visits benefit enormously from full-service airlines. The baggage allowance accommodates hiking boots, waterproofs, and varied clothing essential for Iceland's diverse activities. Meal service prevents expensive airport food purchases, while entertainment systems help pass long journey times.
Business travellers and those with tight schedules value the reliability and rebooking flexibility that full-service carriers provide. The ability to make changes without punitive fees often justifies higher base fares.
Making the Decision
Calculate total journey costs including baggage, seats, and airport transfers rather than comparing base fares. Consider your flexibility needs—budget airlines' restrictive change policies can prove costly if plans shift. Factor in comfort preferences for flights lasting 3+ hours, and evaluate airport locations against your final destination.
The choice ultimately depends on individual priorities: maximum savings versus service quality, flexibility versus fixed plans, and comfort preferences versus basic transportation. For many Iceland visitors, the true cost difference proves surprisingly small once essential extras are added, making full-service airlines increasingly attractive for this demanding destination.
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Our Verdict
A practical guide worth reading before you go.